META tags ignored extensively

Howard Lake | 23 August 1998 | News

Tagged with:
Digital

META tags, the descriptive coding on Web pages that enhance search directory ranking, are being ignored by many Web sites. According to a Sitemetrics survey, only 30% of Web sites make use of META tags.

SiteMetrics looked at 40,000 commercial Web sites and found that 30% used the META keywords tag and 27% used the META description tag. This represented no improvement on the figures found in their last survey.

A further 31% of description tags were longer than the accepted length.

Why your supporters are wealthier than you think... Course by Catherine Miles. Background photo of two sides of a terraced street of houses.

About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.