META tags ignored extensively

Howard Lake | 23 August 1998 | News

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Digital

META tags, the descriptive coding on Web pages that enhance search directory ranking, are being ignored by many Web sites. According to a Sitemetrics survey, only 30% of Web sites make use of META tags.

SiteMetrics looked at 40,000 commercial Web sites and found that 30% used the META keywords tag and 27% used the META description tag. This represented no improvement on the figures found in their last survey.

A further 31% of description tags were longer than the accepted length.

Gift acceptance and due diligence course by Kerry Rock. Background image (filtered yellow) of one hand on the left with thumb down, and on the right a hand with a thumb up.

About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded and the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.