Direct mail calculations online

Howard Lake | 19 June 1998 | News

Do you find the standard direct mail calculations tricky to remember? Now you can perform them online, courtesy of Moore Response Marketing Services.

All of the following calculators are available at no charge:
– How Do I Calculate Breakeven Response Rates for a New Direct Mail Design?
– How do I Know My Test Results Are Statistically Significant?
– How Big a Mailing Do I Need to Accurately Test a New Package?
– How Big a Mailing Must I Make to Repeat the Results of My Test?
– How Big a Variance In Response Will I Have on my Next Mailing?

Just fill in the figures for your campaign, and the results are returned on-screen almost immediately.

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