Great Fundraising Organizations, by Alan Clayton. Book cover.

Christian Aid's banner ad campaign raises £3,500

Howard Lake

Howard Lake | 17 June 1998 | News

Christian Aid raised over £3,500 in donations as a result of an online banner ad campaign for famine relief in southern Sudan.

The ads appeared on 22 corporate sites, including 10 of the top 15 in the UK. Unfortunately the donated ad space was worth over £50,000. Nevertheless this opportunity must have gained Christian Aid considerable practical experience in running online advertising campaigns.

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Howard Lake

About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.

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