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American charity says thank you online with freebies at Christmas

American charity says thank you online with freebies at Christmas

The American Lung Association has used the Christmas season to offer a variety of online thank yous to donors.

The American Lung Association‘s Christmas Seals site included e-mail postcards, screen savers, and children’s drawing contests for the Christmas season. With a thank you for the support shown so far, they are now encouraging visitors to return at Christmas this year.

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Research massive growth in giving.

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