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E-mail fundraising campaign hit by Internet Urban Legend

E-mail fundraising campaign hit by Internet Urban Legend

A US publisher’s e-mail fundraising campaign is over but an online rumour suggests that it isn’t, thereby causing difficulty for the company.

Houghton Mifflin Publishing Corporation used to run the Polar Express scheme promoted on their Web site whereby they would donate books to children’s hospitals if they received a certain number of e-mail messages. The campaign is over but an Internet Urban Legend mistakenly suggests that the scheme is still going.

Houghton Mifflin are explaining the current status of the campaign at the Polar Express site.

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of Research massive growth in giving.

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