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Museum of Scotland launches Web appeal with signatures

Museum of Scotland launches Web appeal with signatures

The Museum of Scotland has launched its appeal on the Web with an innovative page of signatures of famous Scots, inviting donors to make their mark too.

Robert Burns’ signature, for example, is written as you watch.

The appeal offers different levels of giving, as Founders, Guardians or Stewards, together with the Chain Appeal, sensibly pitched at the £250 Gift Aid threshold. However, there is no direct e-mail link to the Campaign Office in Edinburgh: “just fill in the form below and we’ll be in touch”.

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of Research massive growth in giving.

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