Why your supporters are wealthier than you expect. Course details.

Fundraising Database

Howard Lake | 5 July 2012

Why keeping your database up to date is so important when communicating with charity supporters

A fundraising database is invaluable to any charitable organisation, and is indeed an absolute necessity in today’s economic climate where the vast majority of individuals have less available funds to donate. Therefore, it is smart to know which supporters are giving, how much they giving, and the velocity of their giving, i.e. they give weekly or monthly, annually, etc?

Not only does a fundraising database keep a note of potential donors’ personal details such as names, addresses and telephone numbers, but also of we can use it to do pretty much what we want it to do, some examples of which are as follows:

Although you can buy off the shelf fundraising database software for your charitable organization, it may be prudent and just as easy to set up a simple spreadsheet in this regard, adding the relevant filters that are important to your own charitable organization. On the other hand a larger charitable organization may require something more complex, in the form of bespoke fundraising database software. It all depends on your budget.

No matter what type of fundraising database you opt for it is essential that it is a clean database in the sense that you are only recording the information you wish to record. It is therefore vital that all of your management are agreed on what this information is. In addition, this should ensure that any missing information is made obvious, and such information can be easily requested at a later date.

Regardless of the size and scale of your charitable organisation every charity can benefit greatly from keeping an up to date fundraising database, with up to date being the operative word in this regard!

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