Articles by John Thompson

UK Fundraising
Posted on 08 Apr 20

Finance sector pledges to bolster battle against Coronavirus – but not all causes can bank on this
UK Fundraising
Posted on 25 Mar 20

How retailers found purpose through pandemic partnerships with charities
UK Fundraising
Posted on 11 Jun 19

For free withdrawals and a high interest rate, let’s all invest in the #FundraisingBank
Burger King's mockup of a partnership with McDonalds for Peace One Day - photo: Burger King
Posted on 27 Aug 15

Burger King’s cause-related marketing challenge to McDonald’s: a catalyst for “Relishionship fundraising”?
Red and white 'tackling loneliness' buttons. Image: British Red Cross
Posted on 21 Jul 15

The Co-operative chooses British Red Cross in new style Charity Partnership
Monty's Friends - ways to help charities in response to Montymania
Posted on 08 Nov 14

The Montymania generated by the John Lewis Christmas advert presents an early gift for WWF UK
Traditional Sainsbury's chocolate bar in blue wrapping, from 2014 Christmas TV advert
Posted on 19 Oct 14

Store wars for a cause? Sainsbury’s, Waitrose and John Lewis add charity dimension to Christmas campaigns
QR code icon on a mobile phone screen - Unsplash.com
Posted on 15 Sep 14

Yes we scan: how about an app that reports brands’ support for causes?
Sign stating 'World's Largest Nosebag appeal'
Posted on 19 May 14

War Horses for Causes: the twenty four First World War cavalry horses that raised the equivalent of c£16m
UK Fundraising
Posted on 27 Jan 14

Think before you link, or your cause might end up in a lard of trouble
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