Relationship Fundraising: A Donor-based Approach to the Business of Raising Money (Jossey-Bass Nonprofit and Public Management Series)
Howard Lake | 7 April 2013 | News
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Internationally acclaimed fundraising consultant Ken Burnett has completely revised and updated his classic book Relationship Fundraising to offer fundraising professionals an invaluable resource for learning the techniques of effective communication with donors in the twenty–first century.
Filled with illustrative case histories, donor profiles, and more than two hundred action points, this groundbreaking book shows fundraisers how to
* Implement creative approaches to relationship–building fundraising
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* Avoid common fundraising errors and pitfalls
* Apply the vital ingredients for fundraising success
* Build good relationships through marketing
* Achieve a greater understanding of their donors
* Communicate effectively with donors––using direct mail, the press, television, the telephone, face–to–face contact, and more.
* Prepare for the challenges of twenty–first century fundraising
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.