Major Donor Fundraising (Fundraising Series)
Howard Lake | 7 April 2013 | News
Fundraising from major donors can mean the difference between a charity’s success or failure, yet many of us don’t set aside the time or resources to find and cultivate the people whose financial support matters the most. Illustrated with comprehensive case studies and sample correspondence, this book offers practical, step-by-step advice about how to go about getting – and, most importantly, keeping – major donors.
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It will show you how to:
* find and identify major donors;
* cultivate your most promising contacts;
* make the all-important ‘ask’;
* and create a culture that values major donors.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.