[ad] Blackbaud. Buyer's guide. Finding your mission's perfect fundraising CRM just got easier. Get the guide.

Cancer Research UK | ‘Playground’ TV ad

Howard Lake

Howard Lake | 3 January 2013 | News

Cancer Research UK’s January 2013 TV advert begins the year on a positive note, highlighting the fact that research has helped boost the survival chances of children with leukaemia from one in ten in the 1960s to eight out of ten now.

The fundraising ask is very soft: “Help us make it sooner” (referring to defeating all cancers), and a web link to cruk.org.

 

Advertisement

Why your supporters are wealthier than you think... Course by Catherine Miles. Background photo of two sides of a terraced street of houses.

Loading

Related posts

UK Fundraising
12 November 2008

NAM appoints relationship marketing agency HS&P
UK Fundraising
20 November 2008

DEC launches Congo (DR) crisis appeal
UK Fundraising
8 April 2014

Giving levels in Ireland are up despite ‘top up’ controversy
UK Fundraising
2 March 2016

Feedback invited on Fundraising Preference Service proposals

Loading

Howard Lake

About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.

Mastodon