Espotting changes name to Miva
Howard Lake | 5 June 2005 | News
Espotting and the FindWhat Group, the pay-per-click online advertising service, are rebranding to become “Miva”. The new global company will become “the largest independent Performance Marketing Network”, say Espotting.
A number of charities have used espotting either to target their text adverts on search results on high traffic sites, or to earn income by acting as an affiliate to host espotting’s search results on their site.
Seb Bishop, chief marketing officer and one of the original founders of espotting, said: “we help businesses grow in three different ways – we help advertisers grow their customers, we help publishing partners grow their revenue and we help SMEs grow online.
“This is reflected in our new logo. The ‘a’ in our MIVA logo represents one of our core values, infinite growth.”
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.