From Retention Song to Last Christmas (The JGA Supporter Care Mix)
Howard Lake | 23 November 2012 | Blogs
Like many others, we thoroughly enjoyed Reinier Spruit’s excellent lyrical reworking of the classic Redemption Song into Retention Song.
It set us to thinking we should offer up a festive response of our own, so Claire in our office has provided the JGA perspective on supporter care using Wham’s (slightly less classic) Last Christmas.
And like Reinier says. “Just do it. Get out your camera and tape it. It will increase your retention rates by at least 20%. Trust me… The best performance can do the opening plenary at all fundraising conferences in 2013! Who says fundraising can’t be fun?”
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Wham’s Last Christmas (JGA Supporter Care mix)
Last Christmas
I gave you a gift
But the very next day, you wrote me again
This year
To save me from tears
I’ll give it to someone different
Once bitten and twice shy
I keep my distance
But you still make me sigh
Do not mail me!!
I know your game
For it’s been a year
And still more of the same:
Still no bloody thank you, yet a Gift Aid form?!
Well I might be AB1 but pull the other one…
Now I know what a fool I’ve been
I send my cash elsewhere
Though you keep asking me again (and again)
So many charities who want to be my friend
Well just don’t bother
To follow another trend
I need to feel I matter
As a donor and a friend
Me?
I guess I was just another bit of “data” to send
A name on a database
With some value to shift
I never felt special
Just another average gift
Now I’ve found another causes that matters
Please don’t bother me again
A name on a database
With some value to shift
I never felt special
Just another average gift
Maybe next year I’ll give them something special
I’ll give them something special
So that’s Retention Song and Last Christmas – anyone else got one to add?
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.