Easyfundraising partners with PTA-UK for schools fundraising
Howard Lake | 6 November 2012 | News
Good cause shopping website Easyfundraising has partnered with PTA-UK, the membership organisation for school Parent Teacher Associations (PTAs) in England, Wales and Northern Ireland, to encourage more schools to raise funds through online shopping.
School PTAs have already raised over £240,000 via Easyfundraising, out of the £4 million already raised over the past six years.
Easyfundraising is confident that the 13,750 members of PTA-UK, which cover over 7 million parents and teachers, can raise substantially more. According to the company, the average supporter using easyfundraising.org.uk raises £32 per year.
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David Butler, PTA-UK Chief Executive, explained the partnership: “Fundraising is the core of PTA activity. It is a key PTA-UK objective to actively support its members to achieve greater fundraising success. The partnership with easyfundraising.org.uk will give our members unrivalled access to an easy way to fundraise”.
PTA-UK members collectively raise over £110 million each year.
New exclusive shopping site for PTA-UK members
The partnership will see the creation of a dedicated online shopping portal exclusively for PTA-UK members. This will feature a dedicated page for each PTA-UK member to help them get started including tips and advice, tailored to PTAs, on how to maximise funds raised.
PTA-UK members will be able to start fundraising with easyfundraising.org.uk from early November, in time to secure commissions on some of the estimated £6 billion likely to be spent online in the UK in the run-up to Christmas.
Gift Aid
PTAs which are registered for Gift Aid will be eligible for tax relief on donations raised through easyfundraising.org.uk which will all add to the funds raised by PTAs. At the moment just 16% of PTA-UK members claim Gift Aid, so the organisation hopes that the new initiative will inspire more of them to claim.
www.easyfundraising.org.uk
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.