Ocean Outdoor chooses London's Air Ambulance as charity of the year
Howard Lake | 26 September 2012 | News
Outdoor media owner Ocean Outdoor has chosen London’s Air Ambulance as its chosen charity. It will use its prominent outdoor digital sites to raise funds by promoting the organisation’s work and supporting its fundraising.
This gets underway this week with promotions of National Air Ambulance Week which takes place this year between September 24 and 30.
Londoners are being invited to Wear Red on Friday 28 September and to donate at least £1 to the London service in return.
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“London has just one air ambulance for 10 million people and treated more than 2,000 seriously injured people last year,” says Ocean Outdoor Marketing Manager Helen Beacham. “It’s a service which relies heavily on public donations. By using our premium digital network we can promote the work of the service and help ensure that it continues to save lives.”
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.