Two winners announced of The REaD Group's £60,000 Charity Data Bursary

Howard Lake | 20 July 2012 | News

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Data marketing company The REaD Group plc has announced the winners of its 2012 Charity Data Bursary. The two charities win substantial data management consulting and solutions to help them improve their use of data.

The winners

Maggie’s Cancer Caring Centres – awarded the ‘Larger Charity’ Data Bursary of £50,000 worth of data management consulting and solutions
LEPRA Health in Action – awarded the ‘Smaller Charity’ Data Bursary of £10,000 worth of data management consulting and solutions

The judging

“The level of entries this year was outstanding which made it extremely tough for us judges,” said Mark Roy, CEO of The REaD Group. The bursary is designed to help charities achieve even greater efficiencies through professional use of data.
Roy added: “As a company we are committed to helping marketers working in the voluntary sector to maximise their fundraising revenue and we look forward to doing just this with both our winners.”
The is the second time The REaD Group has awarded the Bursary. The previous winner was Breast Cancer Care in 2008.
This year 54 entries were received from charities across the UK. Entries were judged on

• Quality of the response
• The likely value to the charity in terms of fundraising
• The charity need
• The size of the database and current status of its data management activity
• The infrastructure within the charity, and whether it had the ability and senior management buy-in and existing resource to implement a project of this nature

The judging panel consisted of:

• Simon Morrison – Director of Policy and Communications from the Institute of Fundraising
• David Reed – Editor of Data IQ
• Howard Lake – Publisher of UK Fundraising
• Mark Roy – CEO of The REaD Group
• Glenn Cook – Group Solutions at The REaD Group (formerly Head of Supporter Services and Database Marketing at Macmillan Cancer Support)
• Martin King – Sales & Marketing Director at The REaD Group

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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.