British Airways' Flying Start raises £1.3m for Comic Relief in first year
Howard Lake | 24 June 2011 | News
Flying Start, British Airways’ fundraising partnership with Comic Relief, has raised over £1.3 million in its first year.
Thousands of British Airways staff have run fundraising activities from aircraft-pulls, to leg waxing for men, a Concorde Ball in Manchester, and a motorbike trek to Madrid and back in five days. BA staff also helped set a Guinness World Record for hosting the ‘Highest Stand-Up Comedy Gig in the World’ at 35,000ft with Dara O’Briain, Jack Whitehall and Jon Richardson performing live on-board.
British Airways is the only year-round fundraising partner of Comic Relief. It continuously raises money through on-board collections, a donation page on its website, and offers customers the option to donate when purchasing flights and holidays at ba.com.
The airline supports both Red Nose Day and Sport Relief.
www.ba.com/flyingstart
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.