New Tesco sleepwear range launches
Howard Lake | 18 April 2011 | News
Tesco has just launched a new range of crown themed sleepwear designed by The Perfectly Pink Company with charity Against Breast Cancer benefitting from every item sold.
Wendy Taylor-Hill, Corporate Manager at the charity said ‘The Perfectly Pink Company has helped us raise over £36,000 for our vital research into breast cancer and we are confident the Royal theme will prove popular with the public during April and May!’
Adele Cable, Director of The Perfectly Pink Company said ‘We are delighted to be fundraising for such a worthwhile cause and we are thrilled that for the first time our men’s and women’s ranges will also be available from the charity’s on line shop www.againstbreastcancer.org.uk ‘
England and Aston Villa Premier footballer, Darren Bent welcomed the charity initiative and recently sported the men’s Perfectly Pink black T-shirt before an England game.
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Against Breast Cancer:
Against Breast Cancer is a charity dedicated to funding ground breaking research to improve detection and increase survival after breast cancer diagnosis. Our expert scientists use one of the largest collections of breast cancer patient samples in the UK to look for vital information that could identify the spread of the disease.
More women are surviving breast cancer every year. Against Breast Cancer’s research looks at the whole woman through three interlinked areas of research – biochemistry, immunology, and diet and lifestyle. The charity’s research is studying new ways that could help doctors identify and treat secondary breast cancer faster and more effectively and our ultimate aim is to find a vaccine.
The charity’s national Diet & Lifestyle study is one of the largest in the world looking at the effects of diet, lifestyle and complementary treatments on breast cancer and long-term survival. Support is vital for Against Breast Cancer if it is to continue its innovative research to develop ways to improve detection and survival after diagnosis so women and men can look forward to a future free of breast cancer.
The Perfectly Pink Company:
The Perfectly Pink Company started in the UK in 2007 as a fashion brand with the main aim to use Funky Fashion as a way to raise money for breast cancer research. They are very proud to raise funds for Against Breast Cancer to help the charity with its goal to find a vaccine. Since they started they have seen some of the largest retailers in the world including Mothercare and Tesco take their designs onto their shelves and donate to the charity from the proceeds.
Company owner Adele Cable is thankful for all the celebrity support she has received for her charitable work, particularly from the world of sport. Celebrity supporters include England Captain John Terry, Rio Ferdinand, Jermaine Defoe, Darren Bent, Ashley Cole, Joe Cole and England rugby starts James Haskell, Danny Cipriani, Josh Lucy, Simon Shore and Lawrence Dallagio. Also Denise Lewis and Danielle Lloyd who love to model and wear Perfectly Pink fashion products.
Products from the range include clothing to home wear and are available for men and women.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.