The Motor Neurone Disease Association has launched a poster and web campaign to raise awareness and funds for its work.
‘John’s Journey’ aims to raise the profile of MND through the story of one man’s courageous approach to life with this devastating condition.
John Bell, 31, from Sheffield, has volunteered to be the subject of an advertising campaign on the London Underground. A series of posters showing his condition as the disease prgresses will be placed at Euston and King’s Cross.
The poster campaign will run over Christmas and into the New Year.