MNDA launches web and poster campaign focusing on one man's experience
Howard Lake | 31 October 2005 | News
The Motor Neurone Disease Association has launched a poster and web campaign to raise awareness and funds for its work.
‘John’s Journey’ aims to raise the profile of MND through the story of one man’s courageous approach to life with this devastating condition.
John Bell, 31, from Sheffield, has volunteered to be the subject of an advertising campaign on the London Underground. A series of posters showing his condition as the disease prgresses will be placed at Euston and King’s Cross.
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The poster campaign will run over Christmas and into the New Year.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.