Marie Curie promotes 40th Great Daffodil Appeal with DRTV advert
Howard Lake | 24 February 2026 | News
End-of-life charity Marie Curie has launched a new Direct Response TV (DRTV) advert in line with the 40th anniversary of its flagship fundraising campaign, the Great Daffodil Appeal.
Created in collaboration with the creative agency GOOD, the campaign aims to portray sensitively and honestly the realities of end-of-life care and the significant impact of Marie Curie nurses.
The advert highlights that almost one in three people do not get the end-of-life care they need, emphasizing the crucial role of public support.
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The 30 and 60-second adverts are running nationwide on linear TV from February 18th to the end of March.
Richard Lee, Director of Fundraising, commented that “Spring is a really critical fundraising time for Marie Curie,” and the campaign is a timely reminder of the importance of making expert care accessible.
The Great Daffodil Appeal encourages the public to donate and wear a daffodil pin. Funds raised support the charity’s direct care for people with any terminal illness, as well as its free national support line and webchat, which last year helped provide care to almost 40,000 people across the UK
Great Daffodil Appeal DRTV advert in November 2025.
Now in its 40th year, the Great Daffodil Appeal is Marie Curie’s annual flagship fundraising campaign that helps to raise funds to enable the charity to continue providing expert end of life care for people with any illness they are likely to die from, as well as providing support for their family and friends.
WATCH: Give to the Great Daffodil Appeal this spring
- Marie Curie launches 2016 Daffodil Day TV campaign (25 February 2016)
- Marie Curie makes the most of the weekend’s extra hour (26 October 2016)
- Daffodil Day has new sponsor in Ireland (22 March 2017)
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.