BT donates 1p to BBC Children in Need for every BT phone call made today
Howard Lake | 12 November 2010 | News
BT plc is today donating 1p for every BT landline and phone box phone call made and 25p for every call to BT’s Directory Enquiry Service 118500 to BBC Children in Need as part of its Chat for Children initiative.
The qualifying period began at 00.01 this morning and runs until midnight tonight.
Non BT customers can show their support by making a call from a BT payphone or calling BT’s Directory Enquiry Service 118 500 from any UK landline or mobile.
Last year’s BBC Children in Need raised a £39 million, its highest total to date.
The campaign was promoted by actress and recent celebrity Master chef winner Lisa Faulkner, Children in Need mascot Pudsey and best friend Blush by making some calls from a classic red phone box in Parliament Square and other London locations.
www.bbc.co.uk/Pudsey
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.