The Big Give aims to raise £20m in 2010 matched giving campaign
Howard Lake | 1 April 2010 | News
Philanthropy website The Big Give is aiming to raise £20 million in its 2010 Challenge Fund, which offers to double public donations to charities. Arts & Business, the national voice for private sector engagement in the arts, has agreed to join the challenge as its first sponsor by creating a fund to raise £3 million for arts organisations.
The Big Give’s founder Alec Reed is inviting fellow philanthropists to join him in creating a catalyst fund to launch the challenge. Each philanthropist will sponsor a fund for their favourite cause – such as environment, women’s rights, and children – with the aim of inspiring thousands of donors to support charities in that sector.
The 2009 challenge beat its £6 million target to raise £8.5 million. In 2008, the pilot scheme raised £2 million in just 45 minutes.
Reed said: “Matched funding challenges are a really effective way of doubling support for projects and charities. Our success shows that donors are looking for ways to make their support go further.”
www.thebiggive.org.uk
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.