Fortem Capital chooses FoodCycle as charity partner, & other corporate fundraising news
Melanie May | 20 June 2022 | News
FoodCycle will be the investment firm’s long-term CSR partner, while Santander has chosen Macmillan as its charity partner for 2022-24, the Poundland Foundation has raised £1mn in its first year, and the Screwfix Foundation has reached the milestone of £10mn raised. Read on for all this and more corporate fundraising and partnership news.
The Head & Neck Cancer Foundation & Do Good Coffee
The Head & Neck Cancer Foundation has officially been made a beneficiary of Do Good Coffee. This means that a percentage of all Do Good Coffee sales – from both consumer and trade purchases – will now go directly to help fund the charity’s work. The cumulative value of donations is uncapped, with, on the retail side, 12.5p from every 250g bag of beans, 25p from every 500g bag, and 50p from every 1kg bag going to the charity, and on the trade side, 25p from every 1kg bag sold.
The Children’s Hospice South-West & Albert Goodman
Albert Goodman has raised £12,000 for its charity of the year, The Children’s Hospice South-West, through various fundraising and employee engagement initiatives. Every year, staff from each of Albert Goodman’s offices in Taunton, Bristol, Yeovil, Weston-super-Mare and Weymouth vote for a charity to support. Over the past 12 months, staff have engaged in fundraising activities such as cycling to work, a half marathon, a whole firm annual away day charity raffle, a bake off and a 90s day. The donation will go towards providing services for the region’s hospices in North Devon, North Somerset and Cornwall.
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FoodCycle & Fortem Capital
Investment company, Fortem Capital have selected FoodCycle as its long-term CSR partner, helping the charity to help tackle food poverty, loneliness and food waste; plus support vulnerable people affected by the current cost of living crisis. As well as donating, members of the Fortem Capital team will support the charity by volunteering at FoodCycle projects. Fortem plans to engage clients across the country in FoodCycle’s mission to connect communities, with regional events planned for the partnership. FoodCycle will also benefit from fundraising at Fortem’s Annual ‘Flight Night’ Darts Evening, which brings together discretionary fund managers from across the country for a night of sport and fundraising. Last year’s event saw 24 teams made up of members of the UK investment community raise over £10,000 for charity.
Charities & The Screwfix Foundation
The Screwfix Foundation is celebrating the milestone of raising £10 million to support good causes across the UK. Set up in 2013, The Screwfix Foundation has helped over 2,100 local registered charities and not-for-profit organisations across the UK by fixing, repairing, maintaining, and improving community facilities. The Screwfix Foundation also works closely with its charity partner, Macmillan Cancer Support, by donating towards its Macmillan Grants scheme, to support home improvements for people living with cancer. Through Screwfix’s partnership with micro-donation charity Pennies, The Screwfix Foundation has received more than 29 million micro-donations from customers rounding up their online orders, raising over £4.6million for charity.
MND Association & Toyota
Staff at Toyota (GB) and Toyota Financial Services in Burgh Heath have raised more than £45,000 for the MND Association in just five months, through a variety of activities including a gruelling Three Peaks Challenge, cake and plant sales, and a restaurant wait-on service. The activities are part of a three-year partnership between Toyota (GB), Toyota Financial Services, and the MND Association to raise funds for the charity and build awareness of the needs of people with motor neurone disease. The Three Peaks Challenge was undertaken by 10 Toyota placement students, raising £9,351.88 in sponsorship. This was doubled to £18,703.76 through Toyota fund-matching. In addition, Toyota has provided £25,000 to the charity for the development and marketing of the podcast series, MND Matters, which gives people affected by MND the chance to share their stories, as well as providing advice and support.
Poundland Foundation raises £1mn in first year
The Poundland Foundation – launched by the retailer last year – is celebrating its first birthday by announcing it has raised £1million, taking Poundland’s fundraising total in the past five years to more than £6million mark. The £6million represents the amount raised by Poundland colleagues, customers and suppliers since October 2017 – all now under the umbrella of the Poundland Foundation which has contributed more than £1million since its launch in May 2021. To mark its first anniversary, the Poundland Foundation has unveiled a new tagline – “supporting families, changing lives”. It has raised enough in its first year to help change the lives of more than 26,000 families across its three charity partners. And it has today announced the extension of its national charity partnership with Make-A-Wish® UK, Tommy’s and Whizz-Kidz for another year to September 2023.
Macmillan & Santander
Santander has chosen Macmillan Cancer Support as its new national Charity Partner for 2022-2024, following a selection process that included a vote by thousands of Santander employees across the UK. Following a successful three-year partnership with Alzheimer’s Society that raised over £2million and created over 11,000 Dementia Friends, Santander will now focus on initiatives that will provide vital support for people living with cancer. The ambition of the new partnership with Macmillan is to work together to improve financial inclusion and support for those affected by cancer who may struggle to cope with the financial challenges following diagnosis. The partnership will focus on helping remove barriers and creating pioneering new, innovative tools and services to better support customers and colleagues living with cancer.
Help for Heroes & Kings Ferry, National Express Transport Solutions
A community open day at the Kings Ferry, the Gillingham depot of National Express Transport Solutions, enabled it to donate £600 to Help for Heroes. More than 100 people took the opportunity to join in the events at the company’s Kings Ferry depot. The day was designed to raise awareness, recruit drivers and fundraise for the Armed Forces charity. A raffle offered restaurant vouchers, and family tickets to Howletts wildlife park, Chatham Historic Dockyard, and a match at Gillingham FC. Visitors also had the chance to experience a VIP coach trip around the local area, have their name displayed on the coach’s destination board, sit in the driver’s seat, and help name the company’s ‘safety bear’, who is now called Ted. A total of £535 was raised on the day for the charity, and National Express Transport Solutions rounded up the donation to £600. So far in 2022, the company has raised £1,600 for Help for Heroes and fundraising will continue throughout the year.
The Suzy Lamplugh Trust & Anca Thomson
Excello Law corporate and commercial partner Anca Thomson recently advised on a deal between The Suzy Lamplugh Trust and L’Oréal Paris to bring Right To Be’s international bystander training programme ‘Stand up against street harassment’ to the UK. The trust has been chosen as the exclusive UK partner by L’Oréal Paris to deliver a series of free, virtual one-hour training sessions over the course of 2022. The programme drives awareness of harassment, upskilling and empowering individuals across various settings, such as public transport, educational institutions, festivals, public spaces, and workplaces, to help defuse situations, discourage harassers, and support victims. Sessions are an hour long, free of charge and can be booked via The Suzy Lamplugh Trust for individuals, groups and organisations.
Hope & Homes for Children & Zurich
Insurer Zurich is making a £500,000 donation to Hope & Homes for Children to help support the charity’s work in Ukraine, Romania and Moldova. Zurich’s donation will support Hope & Homes for Children in Ukraine to provide emergency support, and support the emergency response with partner organisations in neighbouring countries. This includes the humanitarian effort co-ordinated by UNICEF to support unaccompanied children and refugees on the move across Europe at Blue Dot emergency hubs. It will also continue Hope & Homes for Children ongoing work, providing emergency interventions for children and families at risk of separation, and supporting global advocacy work.
FareShare & KFC UK&I
KFC UK&I and FareShare have teamed up to launch a food redistribution partnership that will deliver surplus food from KFC restaurants to people in need and prevent it from going to waste. The programme will help to deliver the equivalent of more than four million meals across the year. The full rollout will see KFC UK&I onboard the majority of its 1,000 restaurants by the end of 2022, following a pilot in 20 KFC restaurants in the Midlands, the North East and Essex. Since the beginning of the eight-month trial period, the partnership has redistributed the equivalent of more than 27,500 meals to over 22 local community groups, supporting an estimated 1,900 people each week2 via FareShare Go. The partnership is also FareShare Go’s first venture into frozen food.
Raze Collective & Deliveroo
Deliveroo has partnered with queer performance charity Raze Collective to celebrate 50 years of Pride, cabaret and performance in the UK by opening Liza Minnelli-inspired deli shop ‘Liza The Deli & Friends.’ From Saturday 25 to Sunday 26 June between 10 and 4 at 22 Greek St, London, the Soho pop-up will provide visitors with an immersive ‘Liza’ performance by Drag Race UK vs The World winner Blu Hydrangea live from the pop-shop window, alongside several LGBTQ+ artists from Raze Collective that capture the essence of Cabaret culture. The ‘Liza The Deli & Friends’ pop-up shop will allow consumers to ‘eat an icon’ and purchase a range of delicious and dazzling eye-catching food inspired by LQBTQ+ stars. All profits are going to Raze Collective and being matched by Deliveroo, with a recommended minimum £5 donation per item.
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About Melanie May
Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via thepurplepim.com.