DEC Ukraine Appeal raises over £100 million in 4 days
Melanie May | 7 March 2022 | News
The DEC’s Ukraine Humanitarian Appeal has now raised over £100 million, in just four days since its launch.
This is the equivalent of more than £1 million an hour, the DEC has said.
One of many appeals launched to support the people of Ukraine, the DEC appeal raised £55 million on its first day, with donations coming in from Her Majesty the Queen, HRH The Prince of Wales, The Duke of Cambridge and others, as well as the public. The total includes £20 million donated by the Government as part of its UK Aid Match scheme – the largest commitment ever made to a DEC appeal through UK Aid Match.
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The DEC launched the appeal on 3 March. Appeals have been broadcast on the BBC by actor Adrian Lester, and on ITV, Channel 4, Channel 5 and Sky by Kit Harington, with commercial radio appeals voiced by David Tennant.
In response to the total given on the first day of the appeal DEC Chief Executive Saleh Saeed urged people to keep giving, and said:
“We are extremely grateful for the huge generosity of everyone in the UK who has donated to the DEC Appeal. We are also very grateful for the generous support of the Royal Family.
“We also thank the UK Government who have matched pound for pound the first £20 million donated by the public, as well as our broadcast partners and celebrities for having aired and joined the appeal, reaching millions of viewers and listeners.
“Giving through the DEC is the most effective way to get the right assistance to the right people. While wanting to collect clothes and other items for people in need is laudable, the things people give today may not be what people need tomorrow and aid workers say they can’t use much of what is arriving. Donating through the DEC is the most helpful way people can assist.”
About Melanie May
Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via thepurplepim.com.