Research launched to measure impact of virtual events & meetings on charity income
Melanie May | 4 February 2022 | News
The findings will measure how online events and meetings have affected income, stewardship, and retention, and will be shared in March 2022.
The survey also tracks how online meetings and events have supported staff inductions and engagement since 2020.
JustGiving and Everywhere+ have partnered on the research to support charities with live virtual and hybrid events and meetings and are encouraging charities to take part before the deadline of 13 February.
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With the return to in-person events looming and many charities are deciding whether to continue with the cost and resources of online or hybrid events, the results of this research will provide data and insights into the impact of online connections including:
- virtual meetings (with staff, donors, partners, and corporates)
- non-mass participation events (quizzes, entertainment, and tours)
- training and information sessions for internal and external audiences (webinars and conferences)
Any virtual event hosted on any virtual platform is eligible for submission. Participants must be based in the UK and work for a registered charity – however, they can contribute anonymously, and any data shared will purely be used for the research. Participants also get the chance to win one of five £100 Love2Shop vouchers, and the report findings will be accessible to all.
Nikki Bell, co-founder at Everywhere+ commented:
“We know charities have seen results from online events and that without an immediate fundraising ask these can be hard to measure. This research aims to give statistical proof of the benefit and opportunities of online meetings and events so charity teams have the confidence they need to continue to deliver them in their 2022 strategies.”
Sally Falvey, Head of B2B Marketing at JustGiving added:
“We’re excited to partner with Everywhere+ on this important research into virtual events to help all charities confidently plan and adapt their 2022 event portfolios. The research will provide invaluable insight into knowing when best to leverage virtual events for maximum impact on supporter experience, as well as maximising income growth.”
About Melanie May
Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via thepurplepim.com.