The Guide to Major Trusts 2025-26. DSC (Directory of Social Change)

JJB Sports sells Nike laces to raise funds for product (RED)

Howard Lake

Howard Lake | 25 January 2010 | News

Nike product (RED) and JJB Sports partnership logos
Nike laces sold by JJB Sport for product (RED)

JJB Sports has teamed up with Nike to raise funds for project (RED)’s work to counter HIV/AIDS in Africa.

The Nike RED laces can be ordered from JJB Sports today for £3.99. The admin, production and sale costs are £2 per lace and the remaining £1.99 from each sale will be donated to the organisation. Neither Nike nor JJB will be making a profit on these laces.

The Nike and RED partnership invites people to ‘Lace Up. Save Lives.’ All profits will be donated to The Global Fund to Fight AIDS, Tuberculosis and Malaria, which fund AIDS programmes that provide medicine for those living with HIV.

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www.jjbsports.com/nike-red-laces-lace-up-save-lives/football/shop/fcp-product/10700

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Howard Lake

About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.

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