Leading businesses support UNICEF's Haiti Earthquake Children's Appeal
Howard Lake | 19 January 2010 | News
Some of the UK’s largest companies have pledged support for UNICEF UK’s emergency work in Haiti, which is currently helping children and families that have been affected by the earthquake.
Donations have been received from new and long-standing partners, including:
* UNICEF partner Dell has made a donation of $250,000.
* Orange are texting more than six million customers to encourage donations of £2.50, which can simply be added to customer’s bill or taken off their credit.
Half a million broadband customers are being sent an email also encouraging them to donate to the emergency appeal. All messages are zero rated. This means 100% of donations will be forwarded to UNICEF.
Orange has also donated free advertising space on orange.co.uk for UNICEF’s emergency appeal, which is also being promoted internally amongst staff who can donate through payroll deductions.
* H & M have launched an in-store fundraising campaign and customers are adding £1/Euro to their purchases in 171 stores across the UK and Ireland. H&M have also donated US$100,000 to the global UNICEF fund.
* Thomas Cook is offering cargo space which will carry water supplies and water purification tablets to the Dominican Republic later this week.
* British Airways also provided cargo space on a special relief flight that picked up supplies from UNICEF’s Copenhagen supplies warehouse and took them to the Dominican Republic, from where they are being transferred overland to Haiti.
Visa have set up a landing page which will promote the appeal amongst their employees. All donations will be matched by Visa.
A number of partners, including Manchester United, are supporting the appeal by donating banner ad space on their website. Manchester United is also running collections at their upcoming home matches.
UNICEF does not receive money from the DEC.
www.unicef.org.uk
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.