Obama’s fundraising: amid the hype some serious analysis…
Howard Lake | 11 September 2009 | Blogs
No comments too many people have speculated – just read this:
www.wilburforce.org/pdf/Online_Tactics_and_Success.pdf
As it says, “This report was prepared by Sarah DiJulio, Executive Vice President,
and Andrea Wood, Senior Consultant, of M+R Strategic Services (M+R) for
the Wilburforce and Brainerd Foundations.
Advertisement
The report documents the results of M+R’s quantitative and qualitative analysis of the Obama for America’s New Media Campaign. The goal was to attempt to understand which strategies and tactics drove a true return on investment for the campaign and which did not, and how the winning strategies can be replicated by nonprofit advocacy organizations.
Fascinating!
John
www.internationalfundraisingconsultancy
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.