Will Aid encourages all charities to promote leaving a legacy
Howard Lake | 17 July 2009 | News
Will Aid, the partnership of nine charities that recruits solicitors all over the UK to give their time for free to draw up basic Wills, is encouraging all UK charities to promote the campaign which runs again in November 2009.
The 2008 Will Aid campaign was “the most successful ever” with over £950,000 being raised from donations. The NSPCC has also received £54,000 from a legacy left by a Will Aid Will-maker, bringing the total to £1 million. In addition, over £5.4 million has been pledged to the Will Aid charities and many Will-makers will have left legacies to their other favourite charities and causes.
The Will Aid partnership is therefore urging as many charities as possible to promote the scheme to their supporters as a way of generating legacy income.
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Shirley Marsland, Will Aid campaign Manager, said: “Whilst Will Aid donations are shared by the Will Aid charities, people are free to make a legacy to any charity they choose. So any charity can benefit from the scheme.
“If you are a legacy manager wondering how to turn your supporters’ good intentions to leave a legacy into a reality, then Will Aid is a really effective prompt to encourage people to actually get on a make that Will or add an all important codicil to an existing one.
“The Will Aid partnership charities are pleased to be able to spread the benefits of the campaign as widely as possible by offering this opportunity to other charities. Will Aid can provide leaflets free of charge for inclusion in supporter mailings and press releases for inclusion in newsletters and magazines.”
www.willaid.org.uk
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.