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Tribute to Charities magazine targets Boomers
Howard Lake | 1 September 2008 | News
Legacy fundraising magazine ‘Tribute to Charities’ magazine is being redeveloped to extend its audience beyond the clients of solicitors and specialist will-writers to Baby Boomer generation consumers.
Now in its 10th year, the magazine’s style and editorial content is being changed, and a lifestyle element introduced designed to appeal specifically to people taking early retirement.
Shona McMillan, Director of Wise Publishing UK Ltd said: “Charities of all sizes will greatly benefit from recognising the importance of targeting today’s 50 plus market”.
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Wise Publishing will also be launching ‘The Corporate Guide to Charity Fundraising & Sponsorship’ in January 2009, aimed at CSR managers and staff within the corporate sector.
www.tributetocharities.co.uk
- Remember A Charity appoints new creative agency (10 September 2008)
- New Head of Individual Giving at Deafness Research UK (16 September 2008)
- Stephen George on legacies (18 September 2008)
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.