Tribute to Charities magazine targets Boomers

Howard Lake | 1 September 2008 | News

Legacy fundraising magazine ‘Tribute to Charities’ magazine is being redeveloped to extend its audience beyond the clients of solicitors and specialist will-writers to Baby Boomer generation consumers.
Now in its 10th year, the magazine’s style and editorial content is being changed, and a lifestyle element introduced designed to appeal specifically to people taking early retirement.
Shona McMillan, Director of Wise Publishing UK Ltd said: “Charities of all sizes will greatly benefit from recognising the importance of targeting today’s 50 plus market”.
Wise Publishing will also be launching ‘The Corporate Guide to Charity Fundraising & Sponsorship’ in January 2009, aimed at CSR managers and staff within the corporate sector.
www.tributetocharities.co.uk