Twitter song to raise funds for British Heart Foundation
Howard Lake | 25 August 2009 | News
British singer-songwriter Gary Go has released a new song which he wrote on Twitter called ‘The Heart Balloon’ to help raise funds for the British Heart Foundation (BHF).
Go, who supported Take That and Lady Gaga on tour this summer, is releasing the song on a pay-what-you-like basis "with 100% voluntary donations towards the song going directly to the British Heart Foundation".
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‘The Heart Balloon’ is available to download for 21 August until midnight on 31 August 2009 via the charity’s website.
Go was inpsired to write the song when he saw a heart-shaped balloon entangled in a tree outside his house. He uploaded a picture of it onto Twitter and kept his fans up-dated with its progress. He even asked his Twitter followers to tweet song lyric ideas to him about the heart balloon.
He explained why he chose to support the BHF: "I’ve had people close to me who have suffered from various heart conditions… The image of the heart balloon makes me think of them. The song is about how fragile the heart is and how we’re all connected to one beating heart. Donating the song to the British Heart Foundation was just perfect."
www.bhf.org.uk/garygo
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.