AICR postcard campaign pushes for prostate cancer testing on demand
Howard Lake | 28 April 2008 | News
The Association for International Cancer Research (AICR) is launching a direct mail campaign to encourage donors to sign a postcard which, when presented to government, will urge them to change current NHS policy allowing prostate cancer testing on demand.
The mailing to over 26,000 current donors will take place on 30 April, and has been designed by direct marketing agency DMS. DMS will mail a bespoke pack to the base of donors who support the Spotlight Appeal for prostate cancer research. The mailing will include five campaigning postcards asking donors to pass the remaining slips to friends and family or make them available to others by displaying them in their work place/social club. Alternatively, donors can respond to sign up to an e-petition and make an online donation though an AICR dedicated webpage.
The petition focuses on getting the PSA (Prostate Specific Antigen) test available on demand to all men over 50 on the NHS. AICR’s objective is to get 10,000 signatures in recognition of the 10,000 UK men who die each year from prostate cancer.
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The charity has launched an e-petition at the Prime Minister’s Number 10 Website, encouraging additional supporters to sign the e-petition, and then pass the campaign onto friends and family to do the same.
Jane Moore, Account Director at DMS, said: "The main push of the pack is to acquire signatures for the PSA campaign; however this is also an appeal to fund more vital prostate cancer research."
The Spotlight Appeal has raised over £6 million through direct mailings since its launch in 1998. Since then DMS have created a database of over 26,000 active donors for AICR’s work against prostate cancer.
www.aicr.org.uk
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.