Fundraising Everywhere - Legacy and In Memory Conference, September 2026

WSPA prepares for first international DRTV campaign

Howard Lake | 13 July 2009 | News

WSPA has appointed DTV Group to produce its first international DRTV campaign.

 

DTV’s remit is to create a new TV advert that complements the existing suite while refreshing WSPA’s established approach.

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The ad will work over all eight of WSPA’s fundraising regions and appeal to the market characteristics and audience preferences of each.

 

The first 60-second ad is scheduled for broadcast in the UK and Holland this summer.

 

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