Facebook and Myspace Causes App passes $10 million in donations
Bryan Miller | 12 July 2009 | Blogs
Great news from the folks behind ‘Causes’ last week, with the announcement that they just passed the $10m point in donations since launch back in May 2007.
I must admit that when I blogged about Causes on its first anniversary I wasn’t all that impressed with its fundraising success. Despite being one of the most popular Apps on Facebook, boasting some 12m registered users, over its first 12 months it had raised just $2.5m – equating to just $126 for each organisation being fundraised for. However, things have clearly improved since then to take them through the $10m mark just 14 months later, and what is especially interesting is the fact that $5m of this has apparently been raised in just the six months since the start of 2009.
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This set me to thinking what might have changed since the first 12 months to have generated such a boost in donations and what others might be able to learn from this success. It seems to me that there are three key contributing factors to take note of:
- 80% of UK online population visited social networking sites in May 09 – including a whole lot of over 55s (22 July 2009)
- Social media helps DEC raise £3 million in one week (18 October 2009)
- Voting opens in DSC Social Change Awards (22 October 2009)
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