Occam to overhaul RNIB's 4-million-supporter database
Howard Lake | 27 February 2009 | News
The Royal National Institute of Blind People (RNIB) has appointed marketing management software company Occam to help it transform the way its supporter data is cleaned, analysed and used for communications.
Occam will first cleanse and identify duplicate supporter data, generating a record of validated names and addresses across the whole supporter database.
Then it will present this data within the FastStats application to give the charity’s marketing team immediate access to counts,
selections, analysis, campaigns and reporting.
Joe Jenkins, Head of Fundraising Strategy at RNIB said: “Not only will we now be able to ensure we are cutting back of waste generated
through badly addressed mail, but we will also be able to plan and execute our campaigns more scientifically”.
Scott Logie, Strategy Director at Occam added: “It was clear to us that the team at RNIB required a more flexible environment for cleaning, managing and then using their data one where real-time analysis was possible”.
www.occam-dm.com
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.