Mum's the word for cause related marketing
Howard Lake | 22 January 2009 | Blogs
Research from integrated marketing agency, Joshua G2, suggests that “word-of-web” and cause-related marketing should be given serious consideration as strategic brand building tools capable of enabling much appreciated “private” conversations with mums.
The research also showed a significant proportion of mums professing indifference towards mainstream “conventional” media and turning inwards to a “safe circle” of peer-to-peer advisers.
Source:
http://www.marketingweek.co.uk/cgi-bin/item.cgi?id=63958&d=259&h=263&f=3
www.changingbusiness.com
Change today for a better tomorrow
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.