BTCV appoint DMS for 50th anniversary integrated campaign
Howard Lake | 14 January 2009 | News
Environmental volunteering conservation charity BTCV has appointed charity specialist agency DMS to launch an integrated campaign to raise funds and volunteers to mark its 50th anniversary year.
The ‘Mud, Sweat and Cheers’ campaign will have an online launch in January and will run throughout 2009.
Ruth Weatherill, Head of Fundraising at BTCV, said: “2009 is the 50th Anniversary of BTCV, and we want to celebrate with an inspiring campaign that encourages financial support as well as volunteering. Our volunteers may come from a very diverse range of different backgrounds, so it’s important that our fundraising campaign is inclusive to all.”
Mark Collins, Account Director at DMS, said: “DMS has developed an integrated campaign, including online, direct mail appeals, raffles and postcards to hand out at events and volunteering days as well as a dedicated fundraising section of the website.
“We know that people love volunteering for BTCV – the Mud, Sweat and Cheers campaign is about capturing that positive attitude and making it fun to support the charity in other ways too.”
www.btcv.org.uk
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.