Diabetes UK Type 1 Video
Howard Lake | 1 October 2008 | News
Diabetes UK has released a short, quirky viral film called ‘The Bendy Bus’, aimed at educating people about Type 1 diabetes.
The one-minute clip aims to dispel common myths about the condition and features both actors and youngsters with diabetes. It shows schoolkids on a bus and their reaction to a teenage boy with diabetes who needs to inject himself with insulin.
Although the film is aimed at young people, it is designed to be shared among family and friends, You can help spread the message by downloading a link to the video onto your mobile phone by texting BUS to 84383. (The video is free however you will need a web enabled phone and standard network charges may apply).
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.