Focusing on the fundraising crunch…

Howard Lake | 22 September 2008 | Blogs

Working with a client’s focus group recently, I was eager to learn how crunch times would possibly affect their giving. So, from the horse’s mouth, this is what they said, “Unless I lose my job, I will keep on giving”, “My donations mean a lot to me. I will keep giving as long as I can”, “This organisation is very important and I will continue to support it and make savings elsewhere”. Who could wish for more?

But where have I heard those sentiments before? Yes, in the last recession and the one before that.

So, my advice is to be conservative in estimating income, it pays to have a measure of caution; but keep those new initiatives coming and you could be the star fundraisers of 2009 as others withdraw into their shells.

• What is the future for Membership organisations within our networked society? (25 September 2008)
  
• Fundraising v Selling – 2 sides of the same coin? (2 October 2008)
  
• Googling the past (7 October 2008)
  

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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.