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Amazon Associates offers RSS feeds

Amazon Associates offers RSS feeds

If your charity generates income as an Amazon Associate by earning a commission from selling books, DVDs etc on your website, then there is another tool available to make it even easier for you to do so.


In July 2008 Amazon explained how Associates can create RSS feeds of the latest and best-selling content and tag them all with their Associate ID to ensure they are credited with a percentage of any sales.

On the Amazon Associate blog you can read step-by-step ./guidance on how to create the code for feeds that are relevant to your online audience.

At the moment you can choose from the following feeds:

* Bestsellers of various Categories

* Bestsellers of Sub-Categories

* New Releases

* Most gifted Products

* Most Wished For Products

UK Fundraising is using this tool to publish a list of the bestselling and future releases of books about Web Marketing:

As you’ll see, cover image, title, author, price, rating, and publication date are all imported automatically. Even better, the content is updated hourly by Amazon.

There are a few feeds that would be useful which don’t seem to be available yet such as feeds for a search term e.g. latest books about ‘fundraising’, or books by a particular author. But the available RSS feeds are more than enough to be getting on with.

If you don’t know about Amazon Associates yet, then I encourage you to find out more. Since 1996 (yes, 12 years ago), any website owner has been able to earn a percentage of any sales generated by lists of Amazon items on its site. Few make large sums with this, but given how many of your supporters buy books, DVDs, electrical equipment, toys, shoes etc, imagine earning a small percentage on just some of that expenditure.

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

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