Lloyds TSB chooses British Heart Foundation as charity of the year
Howard Lake | 28 July 2008 | News
Lloyds TSB staff have voted the British Heart Foundation (BHF) as their Charity of the Year 2008-2010. The bank will aim to raise £2 million through staff and customer fundraising over the next two years: if successful, that would make it the biggest single contribution to the BHF from a corporate supporter to date.
This is the first time Lloyds TSB has entered into a two year charity fundraising relationship.
During the partnership staff and customers of Lloyds TSB, including Cheltenham & Gloucester and Scottish Widows will be encouraged to pledge to take part in various fundraising events, initiatives and activities. Staff have access to a dedicated website for the partnership featuring fundraising advice, materials and ideas for getting involved.
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www.lloydstsb.com/about_ltsb/britishheartfoundation.asp
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.