ReynoldsBusbyLee helps ParalympicsGB’s £2 million campaign
Howard Lake | 15 July 2008 | News
ParalympicsGB’s first regular giving campaign, using a DRTV campaign featuring Sir Paul McCartney, is being supported by business consultancy ReynoldsBusbyLee. As well as providing strategic planning input, ReynoldsBusbyLee (RBL) is setting up the fundraising infrastructure to support the appeal.
This has involved working with outsource partners to set up all operational elements of the campaign including payment processing, database, compliance, fulfilment, response handling and reporting.
Elaine Lee, Founding Partner of RBL said: “We’re delighted to have been so closely involved in such a high profile DRTV fundraising campaign and we have greatly enjoyed working with ParalympicsGB, Team Saatchi and BT. With Sir Paul McCartney fronting the appeal, it is imperative that the whole fundraising infrastructure supports the expected interest and surge of donor calls.”
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RBL has also worked with Sense, Care International, The Children’s Society, Breakthrough, Friends of the Earth, WaterAid and PDSA.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.