Telefacing – could it work for you?
Howard Lake | 5 June 2008 | Blogs
Anup Tiwari of UNICEF has been pioneering a donor acquisition technique in India which combines telemarketing and face to face.
The presentation he gave at the International Workshop on Resource Mobilisation in Malaysia in May has been posted at http://telefacing.blogspot.com/
According to Anup this approach to donor recruitment is giving better results than other media. It’s a methodology which might lend itself to other countries.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.