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Last posting dates for Christmas

Last posting dates for Christmas

The Royal Mail is reminding organisations of the last posting dates for Christmas. They are:

1st class: Saturday 20 December

2nd class: Thursday 18 December

UK Special Delivery: Tuesday 23 December

Airmail dates are 12, 10 and 5 December, depending on the country being sent to, but I imagine there aren’t too many charities using Airmail for direct marketing campaigns.

Royal Mail’s reminder accompanied news of a survey by TNS for the company which shows that businesses that send a Christmas Card to customers really do enjoy repeat business as a result.

Christmas

61% of people who received a business Christmas card were prompted to make a purchase, and 80% of them spent up to £100. Not surprisingly Royal Mail contrasts this with the 63% of individuals who opened but immediately deleted seasonal greetings from organisations via email. Of those who received the posted card, 55% of them displayed it at home amongst personal Christmas cards.

I’m not too convinced by that survey – what else would you do with an email except delete it after reading it? And what about the environmental impact of sending printed Christmas cards?

Bah humbug. I’ll carry on sending Christmas greetings by email.

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Research massive growth in giving.

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