National Trust launches Roman heritage appeal
Howard Lake | 2 June 2008 | News
The National Trust is launching a direct mail fundraising appeal to preserve iconic Roman sites in urgent need of conservation and repair, and to fund new archaeological investigations that will deepen understanding of the Romans’ time in Britain.
The National Trust’s Roman Britain Appeal aims to raise £400,000. Managed by direct marketing agency DMS, the appeal began on 30 May, and will be followed by a ‘What the Romans did for us’ educational leaflet door-drop in August.
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TV presenter Tony Robinson, well-known for presenting archaeology programmes, is the signatory to the mailed letter and the leaflet drop. Both will be sent out to The National Trust’s existing donors, and members of the public, who either have an interest in history or live within proximity to the sites to make a donation that help keep Roman Britain alive.
"We want to engage the readers by getting them to imagine life in Roman Britain and linking this to how the Romans are still relevant today", said Louise McRae, Head of Direct Fundraising at the National Trust. “With Tony Robinson supporting the campaign, we think it will have resonance both with our supporters, and help to engage a new audience."
Jane Moore, Account Director at DMS, said: "This campaign is different from previous campaigns as it is ‘themed’ across a number of properties, as opposed to a property specific campaign, or a countryside or coastline campaign."
www.nationaltrust.org.uk/romanbritain
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.