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Hannah Cockroft fronts Whizz-Kidz campaign

Hannah Cockroft fronts Whizz-Kidz campaign

Cockroft received her first sports wheelchair from Whizz-Kidz in 2007. The campaign focuses on what the right wheelchair at the right time can do for a young person’s potential, ambition, and future. She is already a Whizz-Kidz supporter and fronted the charity’s ITV Text Santa film list month.

Double Paralympics 2012 gold medallist Hannah Cockroft is supporting a PR and fundraising campaign by Whizz-Kidz which launched this week.

Whizz-Kidz poster featuring Hannah Cockroft

The campaign has secured pro bono support from The Red Brick Road, Getty Images, and JCDecaux, who donated all of the sites hosting the poster.

The ads appear around London, Birmingham, Manchester and Leeds from 28 January for two weeks. They include a text to donate ask: “donate £5 to Whizz-Kidz, simply by texting ‘Fast13 £5’ to 70070”.

Image: Getty Images

 

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Research massive growth in giving.

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