Five tweets for fundraisers for 10 February 2021
Howard Lake | 10 February 2021 | News
Here’s our latest collection of curious, inspiring and useful tweets for fundraisers. We’ve got a confusion of names, two key factors internationally in what drives more giving, a new individual giving discussion forum, and feedback on a useful source of free professional digital advice.
And, since Valentine’s Day is nearly upon us, we end with a tweet about love and kisses.
1. Poverty of thought
Sometimes your charity has a name that propels it into the headlines for the most unexpected reasons. Often it is for sharing the same initials or acronym of another organisation, but sometimes it is the name itself. Or as close to the same name as some people can be bothered to check.
The latest example is antipoverty charity Robin Hood, based in New York, USA. @RobinHoodNYC is close enough to @RobinhoodApp for enough people to assume and act as if they are the same organisation. Which resulted in a lot of unexpected communications as the app hit the headlines in the wake of the anti-hedge-fund Gamestop shares surge.
Still, it’s an opportunity for the nonprofit. But first it’s simply worth pointing out the difference between a share trading app and an antipoverty organisation, for those who clearly needed some help with that distinction.
Lots of upset folks are confused about this today. Iām proudly CEO of @RobinHoodNYC, one of the largest antipoverty nonprofits in the U.S.
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We are completely unaffiliated with the @RobinhoodApp. https://t.co/mW4omjZCPl
— Gov. Wes Moore (@iamwesmoore) January 28, 2021
2. Richness of knowledge
Dr Beth Breeze at the Centre for Philanthropy at the University of Kent has co-authored with 23 others a global study of philanthropy that concludes what factors tend to produce more donors and larger sums donated. They are:
- when fundraising is more developed (in a country or amongst a society)
- when nonprofit staff can access education and training
Such a pleasure to work with you, thank you! In case people hit a paywall, here is a publicly accessible version: https://t.co/BtWE9XlzKg @IUPhilanthropy
— Dr. Pamala Wiepking (@PamalaWi) February 10, 2021
And Dr Pamala Wiepking is offering a publicly accessible version of the report.
3. Wealth of innovation in public fundraising
Public fundraising is both a huge challenge and a major opportunity amid current lockdown restrictions. So it’s a good time for fundraising consultant Sarah Goddard to create a Facebook group to focus on innovation in public fundraising. It’s open to those who work or have an interest in community, individual giving and/or events fundraising.
Did you know there's a Facebook group for innovation in public fundraising? Whether you're about Community, IG or Events, @FundraiserSarah has you covered šš¤ https://t.co/OJaWjfxeKA
— Helen Trenchard (@helentrenchard) January 15, 2021
4. Poverty of skills meets richness of time
If you’ve not come across Digital Candle, welcome to a valuable tool. Founded by charity digital agency Platypus Digital, it is now available via the collaborative Catalyst site and team.
Charities that need help with digital, data or design advice can access experienced people with those skills for a free one-hour phone call.
And here is what charities have said about the experience.
šÆļø Here's just a snapshot of what #charities have said about their recent #DigitalCandle calls.
If you work for a charity or non-profit organisation and need help with digital, data or design, visit https://t.co/VOt2cd51Tb for one hour of free expert advice. pic.twitter.com/PR5jjZmjwf
— Catalyst (@wethecatalysts) January 12, 2021
5. Rich in love
You don’t need me to remind you that giving is an emotional act. Yet we kid ourselves it is entirely rational.
It’s nearly Valentine’s Day, so here’s an appropriate insight to end on. Plenty of people writing their will to gift what they own to family and friends write kisses in personal messages to loved ones. It’s love and giving to the very end.
One of my personal favourite revelations is the 21,039 kisses our customers left in their personal messages to loved ones. Wills can be more than just an exercise in legal compliance and kindness wins š
— LorraineRobinson (@lozzyrobinson) January 5, 2021
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.