Google Turns to the Dark Side
Howard Lake | 29 March 2008 | Blogs
Google has “turned the lights out” on its homepage today (29th March) as a gesture to raise awareness of a worldwide energy conservation effort called Earth Hour.
The super-search engine also states that it welcomes future ideas on how it can become more socially and environmentally responsible requesting proposals be sent to:
pr*******@go****.com
Whilst not a fundraising programme, having Google promote a cause/initiative in such a monumental way would be bound to boost a causes donor-base so I’m sure they’ll be inundated with requests for support.
http://www.google.co.uk/intl/en_uk/earthhour
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.