Tell me a story, about strategy

Howard Lake | 16 October 2006 | Blogs

Howard Lake and I are speaking together at the Blackbaud European Conference in November. Our subject is “Lessons of One Decade of Online Fundraising in One Hour” where we scan and skim (60 minutes = a jiffy) the last ten year’s highs and lows, successes and failures.
I’ve been trying to put together a view of whether any deliberate or particular strategies towards developing and improving electronic media have emerged over that time (for example using email, or video, or traffic generation techniques). Or simply whether charities are now acting more strategically (planning, evaluating and reviewing/refining) rather than allowing new media to peter along as a marginal activity or the province of a few staff in white coats.
So I’d love to hear any examples you’d care to share, with details of what you’ve reaped from sowing a strategy and what difference this has made to your organisation’s fundraising framework.
I’m a reluctant sceptic on this topic so somebody please post 🙂 If I am lucky enough to get some examples I’d like to put up for show in our presentation, I’ll be sure to come back to you for permissions / quotes.
 

About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.