Social networks driving sponsorship fundraising

Howard Lake | 27 September 2007 | Blogs

I spotted a very interesting blog post earlier this week by Robin Goad, Research Director at Hitwise UK, reporting on the rapidly growing importance of online social networks, like Facebook, for sponsored event fundraising.

He was prompted to investigate the subject after his cousin sent him an invitation via Facebook to sponsor her through Justgiving.com. As shown in the chart above, on researching how people are requesting sponsorship through Justgiving he found a very clear trend – with social networks clearly taking over from email.

Great to see such clear data supporting my long held belief that Online Social Networks represent the future of community fundraising.

• An alternative approach to direct mail (5 October 2007)
  
• Handy Facebook research for fundraisers (8 October 2007)
  
• Blog Action Day next Monday (10 October 2007)
  

About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.